Kustomer CEO and Founder Brad Birnbaum joins SaaStr’s podcast to share how he made his way into the world of customer experience and SaaS over 20 years ago.
Brad tackles a range of topics including:
- The core benefits of repeat entrepreneurship
- The challenges and surprises of transitioning from CTO to CEO, and what advice he’d give other CTOs looking to make the transition
- How the product should lead your go-to-market strategy
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