Kustomer Expands Opportunities for Channel Partners in Enterprise Call and Contact Centers

3 min read

For years, customer service software and CRM vendors have taken a direct sales approach. This has effectively locked out resellers, systems integrators, VARs, consultants and other traditional channel partners from offering their clients a one-stop shop for comprehensive call and contact center solutions.

That ends today.

A New Approach to Partnerships

Just as Kustomer is “Reimagining Customer Service” for leading brands around the world, we’re also reimagining the relationship between vendor and channel to the benefit of our partners and the businesses they serve. Kustomer’s approach is to ensure that our reseller and referral partners grow their client relationships by continuing to build trust through their expertise, making the business stickier, all while providing new revenue streams.

For resellers and service providers this means owning the entire relationship from software sale, associated services, and even first line support, to billing and renewals. In other words, a comprehensive and consolidated call and contact center solution. For referral partners it means continuing to demonstrate the value of your experience by bringing innovative, best-of-breed solutions that meet the evolving needs of your clients and helps them seamlessly continue their various digital initiatives.

A Platform that Meets the Needs of Today’s Customer Service Teams

The digitization of business and the rise of the on-demand economy has increased consumers’ expectations of customer service organizations. Whether a business is a year old or fifty years old, companies across industries and around the world are trying to provide the rich customer experiences necessary to compete. The issue for them is that the existing legacy customer service solutions, built before the iPhone, fall short.

Kustomer has made it our mission to reimagine how a software platform could make personalized, efficient, and effortless customer service a reality.

The Kustomer platform uses intelligence to automate repetitive, manual tasks and provide service agents unprecedented insight into a customer’s history. By unifying customer purchase and activity history from all of a company’s systems on the Kustomer timeline, agents have data-driven, actionable conversations without changing screens. As a true omnichannel platform, customers and agents can switch between different channels as needed during a conversation, while maintaining the context to progress conversations forward without customers repeating information and eliminating agent collision.

Partnering with Kustomer

Founded in 2015 and growing at triple digit rates annually, Kustomer has received $113.5M from leading venture capital firms, such as Tiger Global Management, Battery Ventures, and Redpoint Ventures. And Kustomer is the core platform for noted customer service brands, such as Ring, Glossier, UNTUCKit, Away, and Glovo.

We are actively expanding our channel network to include partners that share our vision to: deliver new solutions to enterprise call and contact centers that improve the customer service experience. We are excited to partner with companies looking to add a growing technology platform that will drive increased revenue streams and strengthen client relationships for your business.

The Kustomer partner program ensures our partners to no longer miss out on software revenue. With low lift and no cost of entry, we provide each partner with a dedicated channel manager, technical training and enablement, and will pair our account teams with yours in every opportunity.

Whether you’re a reseller or referral partner, you can begin taking advantage of the expanded opportunities Kustomer provides by contacting us at partners@kustomer.com.

Mike Schulman is Director, Global Channels & Alliances at Kustomer.

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