The Direct-to-Consumer (DTC) revolution is shaking the foundation of retail business. As digital advancements make it even easier to cut out middlemen and deliver totally new kinds of experiences, customers have come to demand DTC brands provide them with the same kind of convenient, personalized and memorable experiences they get from traditional stores. Those that can innovate, adapt, and bring a higher caliber of experience and smarter ways to buy using the vast amount of consumer and product data available will be the ones that succeed. Those that don’t will lag, unable to bring a truly modern experience to their customers.
The time has come to reconnect with your customers and focus on a lifetime of experiences, rather than on optimizing a single, specific journey. Here’s how your brand can communicate and sell directly to your audience today:
Curate collections of essential products for customers
Focus on a few good items done right at a fair price point. This approach is key to tapping into modern shopping trends, encouraging brand loyalty and repeat business by making products that become an essential part of customers’ lives. Huge selections and hundreds of locations are no longer likely to breed success.
Pioneer new models like subscription and shared ownership
Harness the power of digital tech to connect everyone and everything, putting surplus or unused goods to use, and creating experiences that effortlessly sync with our everyday lives. As customers, especially millennials, are willing to buy used or share ownership if it means great savings, consider using tech to implement shared ownership models in your brand practices.
Make delivery and returns easier
As more customers buy online, delivery and returns are becoming even more crucial to the customer experience. Focus on fast delivery and low-friction returns to make up for any hesitation customers might have about buying online. All the more so for large, traditionally hard to ship items.
Deliver personalized, 1-1 service
Adjust every aspect of the online shopping experience to meet customers’ needs, using the latest CRM, machine learning, audience segmentation, and personalization technology to create an immersive digital journey.
By integrating orders, shipments, and conversations, with internal and external customer data, Kustomer helps brands get a comprehensive and actionable view of all customers, driving informed service decisions.
Want to provide your customer-centric business with a full suite of support channels, smart segmentation and automation tools within a single platform? Download our white paper to learn more.