How Brands Are Meeting New Consumer Communication Expectations

Consumer expectations around brand communications are evolving. Shoppers want quick response times to their inquiries, and yet still demand an authentic, human connection to the brands with which they interact.

As habits and expectations change — with younger consumers using more instantaneous communication channels such as SMS messaging and apps like WhatsApp, Facebook Messenger and Instagram, for example — brands need to know where their consumers are and how they can engage with them across all the channels they use every day.

Join Andrea Salerno, head of content and research at Kustomer and Laurie Badger, customer experience efficiencies manager at Joybird as they discuss the importance of unifying customer data, how brand communication has evolved and what retailers can do to ensure their customer service teams provide the fast and personal experience today’s shoppers expect.
Access the webinar to learn:

• Why it’s essential for brands to prepare for the long-term today
• The cost savings resulting from using instant channels for businesses and agents
• How social marketing channels can be transformed into customer communication channels