How Glossier Supports Their Cult Following on Social Media


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Building a community of advocates on social

Along with it’s eye-catching branding and stellar products, Glossier is known for something spectacular: its cult following. And it didn’t just develop by chance. Since its inception, Glossier has put the customer at the center of their strategy, transforming the CX team into something far more valuable than post-transaction problem solvers.

Tune in to hear Jordan Donati, Director of Customer Experience at Glossier, discuss how Glossier has rethought the role of CX on social, and how this has built a true community of advocates. In this webinar you’ll learn:

  • The role of social for Glossier CX
  • How they deliver consultative support across the customer journey
  • The importance of technology to deliver on this exceptional social experience

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