The New Data Unification Imperative

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Though traditional contact centers integrate with CRM software, they store and maintain a separate set of customer data within their systems. This creates disconnected experiences for consumers and agents.

Data unification between CRM and cloud contact centers is a step beyond a run-of-the-mill API integration. Tight integration and real-time sync enables a single source and view of your customer data, and drives smarter processes that scale.

Watch this 30-minute webinar with Vasili Triant, UJET Chief Operating Officer, and Vikas Bhambri, Kustomer SVP Sales & CX, to learn how an integrated CCaaS platform and CRM system bridges the CX disconnect and provides major advantages for your business including:

  • Data Accuracy
  • Data Privacy and Security
  • Customer service scalability
  • A complete picture of your customer’s journey to deliver exceptional experiences


View the webinar:


Lisa Diehl

Manager, Consumer Advocacy – Global Retail Division, North America Consumer, Blue Diamond Growers

Vikas Bhambri

Senior Vice President of Sales and Customer Experience, Kustomer

Vasili Triant

Chief Operating Officer,

Deliver personalized, effortless customer service.

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