How to Make CX a Team Sport

Many organizations are grappling with a tough question: whose responsibility is the customer experience?

Many customer service teams are now being called “customer experience”. After all, in a digital-first world, customer service is oftentimes the one and only face of the company. When else will a customer interact with a real human being?

These personal, one-to-one interactions are incredibly important. Customer service agents have the ability to not only solve problems, but also build relationships and gather powerful customer insights. But the customer experience doesn’t stop there.

Join Andrea Paul Salerno, Director of Research at Kustomer, and Ian Mapp, Chief Customer Officer at More Than Enough Ltd., as they explore how each department within an organization fits together to create a perfect, customer-centric whole, and why the information that support teams gather can improve the entire organization.