Shift Towards Messaging and SMS to Connect With Brands
The way consumers like to communicate with brands is changing. Learn how to meet your customers where they are by connecting through messaging channels they use every day.
Customers expect quick-turnaround response times for their inquiries, and younger consumers are using instantaneous communication channels, including SMS text or via messaging apps like WhatsApp, Facebook messenger and Instagram messaging.
Hear from a panel of online retail experts who discuss how important it is to unify customer data to deliver a seamless customer experience on the channels consumers use most. How has communication evolved and what can retailers do to ensure the customer service team provides the fast and personal experience today’s shopper expects?
Tune in to learn about:
- Consumers’ changing preferences
- Why it is essential to prepare for the long-term now
- What the cost savings are by using instant channels for businesses and agents
- How retailers can transform social marketing channels into communication channels