NRF Nexus 2022

Consumers want to converse with brands in a way that is convenient and effortless — on the channels that they use every day to communicate with their family and friends. With consumer expectations transforming quicker than ever, the question becomes, how can retailers build lifelong relationships in a digital-first world?

Watch Andrea Paul, Director of Research at Kustomer, and Dan Brady, Customer Success Manager at Pura Vida Bracelets discuss at NRF Nexus 2022.